Inside Target’s Gatekeeper cart system as shoppers slam anti
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Inside Target’s Gatekeeper cart system as shoppers slam anti

May 05, 2023

TARGET has a Gatekeeper cart system that shoppers have slammed as the anti-theft trollies lock in place when trying to move them.

While the system is meant to reduce the number of stolen shopping carts, not all shoppers are pleased.

Gatekeeper is a company that works to prevent shopping cart loss through its protection programs.

They serve some of the largest retailers in the world, including Target.

Their anti-theft system equips shopping carts with a sensor that automatically makes the wheels lock.

Insider reports that the decision to get Gatekeeper for shopping carts falls on individual Target stores.

This can create an issue for both shoppers as well as Target employees.

One TikToker revealed a trick to managing the locking carts in a recent video.

Taylor, who posted the video under the handle @taylormadesince1993, observed a man pulling one of the shopping carts from the front instead of pushing it from behind.

"He's right," Taylor said in the video.

Taylor pointed out another Target shopper who did the "bunny" - which involves pushing the cart forward, but lifting and hopping with it.

"Push, go, push, go, little bits at a time," Taylor said.

But while Taylor appeared to have a sense of humor about the locking carts, not all Target shoppers are thrilled.

"They can't even get to the parking lot," one person commented on Taylor's video.

"How are you supposed to get your stuff to the car??," another wondered.

"this is going to cost them so much in replacing flattened wheels on the carts," another commented.

In addition, Gatekeeper shared with Insider that stores tend to shell out $15,000 per year for cart maintenance, removal, and other related services.